Which franchise store is better? Analysis of popular franchise trends in 2024
As the entrepreneurial craze continues to heat up, the franchise model has become the first choice for many entrepreneurs due to its advantages such as low risk and mature brand support. This article will combine the hot topics and hot content on the Internet in the past 10 days to analyze the most popular franchise store types and provide structured data reference for you.
1. Top 5 popular franchise industries in 2024
| Ranking | industry | Popular reasons | Represent the brand |
|---|---|---|---|
| 1 | tea coffee | High frequency of consumption and high profit margins | Mixue Bingcheng, Luckin Coffee |
| 2 | Community fresh food | Rigid consumption and policy support | Aunt Qian, Baiguoyuan |
| 3 | Healthy light meals | Increased health awareness | Super Bowl, sandy snacks |
| 4 | pet services | The pet economy explodes | Pochi pets, pet home |
| 5 | smart home | Growing demand for technological life | Xiaomi Home, Huawei Smart Selection |
2. Comparison of key indicators for franchise store selection
| index | tea shop | convenience store | fast food restaurant |
|---|---|---|---|
| initial investment | 150,000-300,000 | 200,000-500,000 | 300,000-1 million |
| Gross profit margin | 60-75% | 25-35% | 45-55% |
| Payback cycle | 8-18 months | 12-24 months | 18-36 months |
| Site selection requirements | High traffic business district | Community/office building | business center |
3. How to choose a franchise brand that suits you?
1.Assess your own financial strength: The start-up capital of different franchise brands varies greatly, and 20% of working capital needs to be reserved.
2.Examine brand market performance: Focus on data such as the survival rate of newly opened stores in the past three years and the density of stores in the same area.
3.field research: It is recommended to visit at least 5 franchise stores of the same brand in different locations to observe the actual operating conditions.
4.Review of contract terms: Pay special attention to key terms such as regional protection policies, supply price mechanisms, and exit mechanisms.
4. Recommended recent popular franchise brands
| brand name | Industry | Franchise fee | Features and advantages |
|---|---|---|---|
| kudi coffee | coffee drinks | 80,000-150,000 | Celebrity endorsement + low price strategy |
| Guoquan Food Exchange | hot pot ingredients | 250,000-400,000 | Community family consumption scene |
| Mixue Ice City | tea | 150,000-250,000 | Supply chain cost advantage |
| Meiyijia | convenience store | 300,000-500,000 | 24-hour business model |
5. Things to note when joining the franchise business
1. Be wary of "quick-recruit companies": Some companies package false data to attract franchisees, but actually lack operational support.
2. Reasonable expected profits: Most franchise stores require a cultivation period of 1-2 years, and short-term profiteering propaganda is mostly false.
3. Pay attention to site selection evaluation: Even for well-known brands, improper site selection can lead to failure. It is recommended to use professional site selection tools.
4. Pay attention to policy changes: In particular, regulatory requirements in industries such as food and environmental protection may affect operations.
Conclusion: Choosing a franchise store requires comprehensive consideration of industry trends, personal resources and brand strength. It is recommended that entrepreneurs first identify 3-5 intended brands, obtain real information through on-site inspections, interviews with franchisees, etc., and then make the final decision. remember,There is no best franchise store, only the most suitable franchise store.
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