What kind of swimsuits to look good on the beach? Analysis of the latest hot trends in 2024
With the arrival of summer, beach vacations have become a hot topic. Social platform data from the past 10 days shows that swimsuit outfits, body confidence and sustainable fashion have become the focus of discussion. This article will combine hot topics across the Internet to analyze the most popular swimsuit styles and matching techniques this summer.
1. Statistics of popular swimsuit topics on the entire network
| Ranking | Topic keywords | Popularity index | Main discussion platform |
|---|---|---|---|
| 1 | Slightly fat girl swimsuit | 9.8M | Xiaohongshu/Tiktok |
| 2 | Environmentally friendly swimsuit | 7.2M | Instagram/Weibo |
| 3 | Retro high waist swimsuit | 6.5M | Pinterest/Taobao |
| 4 | Sports swimsuit | 5.9M | Keep/B site |
| 5 | Bikini Exterior | 4.3M | YouTube/Quick Send |
2. The top 5 most popular swimsuit styles in 2024
1.Retro square collar one-piece swimsuit: Social media data shows that the square collar design with the 1970s style has become the new favorite, especially suitable for women with smaller breasts, which can effectively modify the neck lines.
2.High-waist split swimsuit: Search volume increased by 45% year-on-year, especially popular among women aged 25-35. Data shows that light colors are more popular than dark colors, and beige and light blue are the first choice.
3.Sports style long-sleeved swimsuit: Driven by demand for sun protection, sales of this type of swimsuit increased by 80%. Professional data shows that UPF50+ materials are the most popular.
4.Hollow design one-piece swimsuit: In the topic of "slimming swimsuits" on Douyin, the side waist hollow style accounts for 32% of the display, and can visually make you look 3-5 cm thinner.
5.Adjustable strap bikini: Data from cross-border e-commerce platforms show that this type of style has the lowest return rate (only 5%), and multiple ways to wear it to meet the needs of different occasions.
3. Guide to choosing swimsuits for different figures
| Body type | Recommended styles | Lightning protection style | Celebrity Demonstration |
|---|---|---|---|
| Apple type | V-neck unibody | Slim shoulder strap bikini | The same model as Jiang Xin |
| Pear type | High waist split style | Low waist triangle | Zhao Lusi dress |
| Hourglass type | Strap design | Loose shirt style | Di Lieba style |
| rectangle | Ruffle top | Sports vest style | The same style as Zhou Dongyu |
4. Popular color matching trends
The latest Pantone color report shows that the following combinations are popular in summer beach outfits in 2024:
1.Cream white + coral powder: The first choice for gentleness, the number of photos posted by ins bloggers increased by 120%
2.Sea water blue + pearl white: The most white skin combination, especially suitable for yellow skin
3.Fluorescent green + carbon black: Representative of sports style, the favorite of young people
4.Champagne Gold + Chocolate Brown: The first choice for mature style, full of high-end
5. Swimsuit matching tips
1.Accessories selection: Big data shows that straw bag + pearl necklace is the most popular combination, with 2.3 million searches
2.Sun protection tips: The use of physical sunscreen spray increased by 65% year-on-year. It is recommended to re-apply every 2 hours
3.Photo pose: The side 45-degree angle can make your legs look longer, which is the angle with the highest number of likes from the beach photo
4.Revised photos later: The use of "Beach Mode" of the light camera exceeded 50 million times, and the natural light effect is the most popular
According to the latest consumption trends, in addition to the style, you should also pay attention to the environmental protection of the material when buying a swimsuit. Data shows that 78% of Generation Z consumers are willing to pay 15-20% more for sustainable materials. This summer, choose a swimsuit that is both beautiful and environmentally friendly, so that you can become the most eye-catching sight on the beach!
check the details
check the details
en
