What color clothes are most popular this year? Analysis of 2024 Summer Fashion Color Trends
With the arrival of the summer of 2024, the fashion industry is once again ushering in a new round of color trends. By analyzing hot search data and fashion brand trends across the Internet in the past 10 days, we have sorted out the most popular clothing color trends and matching suggestions for you this season.
1. Top 5 mainstream colors in summer 2024
| Ranking | color name | Pantone color number | heat index | Represent the brand |
|---|---|---|---|---|
| 1 | Soft mist purple | PANTONE 16-3817 | 98.7 | Max Mara, Valentino |
| 2 | mint green | PANTONE 13-0113 | 95.2 | Gucci, ZARA |
| 3 | sunset orange | PANTONE 16-1359 | 89.5 | Balenciaga, H&M |
| 4 | cream white | PANTONE 11-0602 | 87.3 | The Row, Uniqlo |
| 5 | deep sea blue | PANTONE 19-4052 | 85.6 | Chanel, COS |
2. Analysis of causes of color popularity
1.Soft mist purpleIt has become a hot item mainly due to the continued popularity of "dopamine outfits" on social media. This low-saturation purple is both white and has a sense of luxury. The related video has been played more than 300 million times in the #ootd topic on Douyin.
2.mint greenThe popularity of "sustainable fashion" is closely related to the popularization of environmental protection concepts. According to Baidu Index, the search volume of "sustainable fashion" increased by 42% year-on-year. This fresh color is regarded as a fashionable expression of environmental protection attitude.
3. Promoted by celebrity effectsunset orangeQuickly breaking out of the circle, top celebrities such as Yang Mi and Xiao Zhan have worn clothing of this color many times in recent public appearances, directly driving Taobao's search volume for the same style to increase by 217% in a single week.
3. Color matching suggestions for different scenes
| occasion | Recommended main color | Matching colors | Material recommendations |
|---|---|---|---|
| Workplace commuting | cream white | Deep sea blue + light gray | Drapey suit material |
| date party | Soft mist purple | Champagne gold + milk coffee | silk/chiffon |
| leisure travel | mint green | Denim blue + off-white | Cotton and linen blend |
| Sports and fitness | sunset orange | black + fluorescent yellow | Quick-drying fabric |
4. Consumer purchasing behavior data
According to the latest "2024 Summer Consumption Trend Report" released by Xiaohongshu, the impact of color on clothing purchasing decisions has increased significantly:
| decision factors | Proportion in 2023 | Proportion in 2024 | Range of change |
|---|---|---|---|
| color preference | 38% | 52% | +14% |
| Version design | 29% | 25% | -4% |
| price factor | 22% | 18% | -4% |
| brand effect | 11% | 5% | -6% |
5. Expert predictions: Forecast of autumn color trends
Fashion analyst Lisa Zhang pointed out: "Judging from the current signals released by Milan and Paris Fashion Weeks, earth tones will return in autumn, especiallycaramel brownandolive greenThe mix and match combination is worth looking forward to. But these popular colors in summer will continue to be popular through layering. "
Finally, consumers are reminded that when choosing clothing colors, they should not only consider fashion trends, but also match them according to their own skin color and temperament. Soft matte purple is suitable for cold fair skin, while sunset orange will make your complexion more attractive for warm yellow skin. Finding the color that best suits you is the real fashion.
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