What is the use of serum? Analysis of hot topics on the Internet in the past 10 days
Recently, essence, as a "star product" in the skin care industry, has once again become the focus of discussion on social platforms and e-commerce platforms. Whether it is ingredients enthusiasts, skin care novices or beauty bloggers, they are all talking about the multiple functions of essence. This article will combine the hot topics and data analysis of the entire Internet in the past 10 days to give you a structured presentation of the uses of the essence and the key points for purchasing it.
1. Core uses of essence
According to social platform data statistics in the past 10 days, the uses of essence are mainly concentrated in the following areas:
| Usage classification | Discussion popularity (index) | Popular ingredients |
|---|---|---|
| Moisturizing and hydrating | 85% | Hyaluronic acid, ceramide |
| Anti-aging | 78% | Retinol, peptides |
| Whitening and lightening | 72% | Niacinamide, Vitamin C |
| repair barrier | 65% | Centella asiatica, squalane |
| Oil control and acne removal | 58% | Salicylic acid, tea tree essential oil |
2. Analysis of ingredients of popular essences
Data from Xiaohongshu, Weibo and other platforms in the past 10 days show that the amount of discussion on the following ingredients has increased significantly:
| Ingredient name | effect | Applicable skin type | Popularity increase |
|---|---|---|---|
| Blue copper peptide | Anti-wrinkle repair | Sensitive skin | +120% |
| Ergothioneine | Antioxidant | All skin types | +95% |
| Ikdoin | Anti-stress | Damaged muscle | +88% |
| Tranexamic acid | Fading and whitening | Pigmented skin | +76% |
3. Top 3 misunderstandings about using essence
Based on the skin care complaint data compiled in the past 10 days, common consumer issues include:
| Misunderstanding | Proportion | Correct method |
|---|---|---|
| Too much dosage | 42% | Just 2-3 drops |
| Stack more than 3 types | 35% | Use by time periods |
| Ignore building tolerance | twenty three% | Start with low concentrations |
4. Essence Selection Guide
Combined with the sales data of the e-commerce platform in the past 10 days, the popular choices for different skin types are as follows:
1.dry skin: Essence containing more than 5% hyaluronic acid + vegetable oil has the highest repurchase rate. It needs to be layered with cream after morning use.
2.oily skin: Sales of fermented essences with refreshing texture (such as fairy water) increased by 40%, and the oil-controlling effect of zinc-containing ingredients was well received.
3.Sensitive skin: The alcohol-free B5 repair essence has become a hit, with a domestic brand selling over 100,000 bottles in a single week.
5. Expert advice
1.Order of use: Cleansing → Toner → Essence (water first, then oil) → Lotion/Cream
2.Best time to use: Vitamin C is recommended for daytime use (sun protection is required), and retinol is recommended for nighttime use
3.Save method: Light-proof bottled products should be used within 3 months after opening. The dropper design must avoid contamination.
Conclusion
As a representative product of precision skin care, essence has expanded from basic moisturizing to full-effect care. It is recommended that consumers choose single-function essences according to their own needs and avoid blind superposition. The latest data shows that the domestic essence market is expected to exceed 30 billion yuan in 2023, indicating that it has become an indispensable step in the skin care routine.
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